A points programme that only accumulates changes nobody behaviour. What changes it is the step: moving up a tier, getting something that does not exist elsewhere, and being reminded. That is what makes them stop ordering through the marketplace.
Tiers, rewards and missions are defined by your team from the panel. The agent knows them because they are part of the same system where the sales are.
A balance that goes up with no steps is a number. Nobody changes where they order because of a number.
The marketplace gives them a button; you give them the same as everyone. So they use the button.
They are a hundred points from free delivery and do not know it. The campaign that would tell them never gets built, because building it is work.
Bronze, Silver, Gold, Legend — or whichever you define. Each with its own: free delivery, a free drink on Tuesdays, one exclusive promo a month. What the marketplace cannot give.
"Three orders this month", "try the new combo". Dated goals that bring the customer back with a concrete reason.
The customer redeems from the same place they order. Every redemption goes in the ledger, against the sale that originated it.
The marketing agent sends the email when a few points are missing for the next tier. Without anyone building the campaign.
| A points card | Delorean | |
|---|---|---|
| What it accumulates | Points, and nothing else | Points that move up tiers, with a different reward at each step |
| Why the customer returns | Out of habit, if they do | Because they are 105 short of Gold and were told |
| Where the points come from | A separate app that has to be installed | The recorded sale, whichever channel it came from |
| The reward | A generic discount | Something the marketplace does not have: free delivery always, an exclusive promo |
| Missions | Do not exist | Dated goals, defined by your team |
| Who runs it | A vendor, with a separate contract | Your team, from the usual panel |
| Two brands | Two programmes, two vendors | Two programmes in the same system, without mixing customers |
| What is recorded | A balance | Every movement: who, when, for which sale and which redemption |
Written from each product's public documentation. They are mature tools and this page says where they are still better. No prices here: they change on their own and the page would end up lying without anyone touching it.
It already accumulates per recorded sale. Tiers and rewards are defined from the panel: configuration, not development.
Dated goals for those close to moving up. The marketing agent starts reminding by email.
The same structure, with its own programme, for the other brand. Same system, separate customers.
No. Points accumulate on the recorded sale and are visible from the same WhatsApp or website where they order.
From the panel: name, from how many points, and which reward. Four by default, as many as you want.
A dated goal: "three orders this month". When met, it adds what you defined. It is what brings back the one who was close.
You decide that per channel. Usually not: the point is that ordering direct has an advantage the marketplace does not give.
The marketing agent sends the email when a few points are missing. Your team approves the campaign; the agent sends it.
The balance is imported as an initial movement, and from there everything stays in the ledger with its origin.
Yes. Each with its programme, tiers and rewards, in the same system and without mixing customers.
Every movement: points earned, redeemed, by mission, by adjustment. With the sale that originated it when there is one.
Yes. Tiers are defined per brand, and a customer ordering at any location earns. You can measure in one first.
Defining tiers and rewards is an afternoon. It is configuration on something already built.