Every time a customer who already knows you orders again through the marketplace, you pay commission on a sale you won before. You are not paying to acquire them: you are paying for not having an easier place to receive them.
Starting values are illustrative: replace them with yours. The maths assumes the same orders come through your channel. Not all of them will in the first month — which is why the plan starts in one location and is measured against itself.
The marketplace charges the same for the one who discovered you and the one who orders every week. The second is the majority, and you already had them.
Download, sign up, remember the password. Five steps for what is one step in the marketplace. So the customer takes the one.
The app in one system, the marketplace in another, the counter in a third. "How much did I sell today" has three answers that do not add up.
The app, the website and WhatsApp read the same catalogue and prices. A price change is one change, not four.
An agent answers the brand number, recognises the customer and closes "the usual" in three messages. No app, no password.
Whoever orders direct earns points and moves up a tier. Whoever orders through the marketplace does not. That is the economic difference that does not exist today.
Counter, web, app, WhatsApp and marketplace, each with its channel, customer and amount. One answer to how much you sold and where.
| The marketplace | Delorean | |
|---|---|---|
| Commission per order | Between 20% and 35%, on every order | 1% on WhatsApp or web, flat, no scale |
| Whose customer it is | The marketplace. You see an order, not a person | Yours. With history, address and points |
| To reorder | One tap in an app they already have open | A two-word message on WhatsApp |
| Your sales data | A marketplace report, when they send it | In your own database, live, by channel and by branch |
| Loyalty | The marketplace one, which rewards ordering through the marketplace | Yours, which rewards ordering direct |
| Discovery | What the marketplace does well: it finds you new people | Not what this does. This is for the repeat order |
| A slow month | You pay the same, because it is a percentage | Also a percentage, but thirty times smaller |
| When the customer has a problem | They talk to the marketplace, not to you | They talk to you, and a ticket remains with an owner |
Written from each product's public documentation. They are mature tools and this page says where they are still better. No prices here: they change on their own and the page would end up lying without anyone touching it.
WhatsApp and web of one branch connected to its real catalogue. The marketplace and the app stay the same. You measure the share of orders coming through your channel.
The economic reason to order direct: levels and rewards the marketplace does not have.
The rest of the locations, with a regional board that ranks each by that single number: what share of its orders came through your own channel.
No. The marketplace finds you new people and does that well. This is for the customer who already knows you and reorders there because it is easier. Repeat, not discovery.
Because the WhatsApp and web order is a separate line from what you already pay for the app, and it does not add to any scale. Opening the new channel does not change your existing deal in any direction.
It is maths, not a promise: it assumes the same orders move to your channel. Not all of them will in the first month. That is why you start in one location and measure against itself.
The app stays the same. This adds a channel for the one who did not download it or does not open it again, which is most of them.
No. WhatsApp and the web read the catalogue your app already has. A price is changed once.
With one number: what share of the branch orders came through your own channel, before and after. If it has not moved in twelve weeks, we say so first.
Yes. Each brand has its number, catalogue and points; the system is one and customers do not mix.
Optional. It is built, with over 300,000 deliveries on it, and can be switched on in one location to compare times and cost against your current service before deciding.
In your database, with your permissions. Each branch sees its own; the region sees everything.
One location in three weeks: connect the number, load the real catalogue and write the agent its brief in plain language.